Nowadays, the ingredients in something we consume are not always the persuading factor for consumers. It can be heard in sales pitches, found on labels along with signs and even designate whole marketplaces or sections in a grocery store. The term ‘organic’ can be widely described, through varying perspectives that pertain to all kinds of contexts. In the dictionary, it is usually shown as relating to or derived from living matter, yet it seems like there are more layers to this definition. Many people will share opinions about this definition when it comes to things we consume, but do we really understand what ‘organic’ actually refers to?
Eggs are a fantastic
example to consider. Are they organic because the Chicken was cage-free?
Perhaps this chicken, living cage-free, still ate the same processed food that
was fed to those who are in cages; does that change qualifications? Suppose
someone keeps their own Chickens, cage-free, but still feeds them processed food
that they can pick up at any Farmer’s Supply; would those eggs be considered
organic? Think about a Chicken that lives in a cage but is fed only grains, vegetables
and fruits. Would we then consider the eggs from that Chicken organic? Would
another thought have to be had wondering if the food that the Chicken was
eating is organic? Is it what the Chicken eats or how the Chicken lives? Is it
a combination of these factors? With these kinds of thoughts, one can only
conjure the curiosity of seeking out eggs and hunting Chickens that run wild.
Is that organic, if you simply find the egg out in the middle of a forest?
Circling back to a more serious thought, are the same standards used in
determining if either the egg or the Chicken itself is organic?
Wine is another
example, however slightly more complicated than food, being that it is the only
product that can sit on your dinner table without a label. There are three
distinct discussions around wine lately; natural, organic or biodynamic. Some
people would say natural and organic are the same yet there remains varied
understandings from person to person. How can consumers determine if a wine is
organic other than a sales pitch? Is the wine organic because the grapes were
grown without any chemical pesticides? The process of making wine could add chemicals,
such as flavorings, food colorings or temperature stabilizers. This could also
go back to the eggs, since some filtration methods use egg whites. If wine is
made with grapes that are claimed as organic, then would it change how the wine
is labeled if you were to use non-organic eggs for the mentioned filtration? Is
the term organic used to describe just how the grapes are grown or does it
include the process in which the wine is being made? Additionally, what is more
important when it comes to organic wine selection; knowing the farming
conditions of the grape, the process details of the wine making or simply the
consumption of the drink?
Marketplaces that are
focused on only selling organic products can be really confusing to consumers
sometimes. A shopper can be found comparing two boxes of the like, spending
valuable time contrasting, making judgments based on the floating facts of what
is actually ‘good’ or simply trying to narrow down which product has less ingredients.
Is there a standard of debate to determine which item is more or less organic?
If a store with organic class has different brands of the same product while
having slightly alternating prices and varied ingredients, how does one choose?
Again, is it the content or the process that distinguishes something as
organic?
Honey is one that
personally confuses me. There are some jars that actually have the whole honeycomb
while others just have the gooey liquid. Is inserting a honeycomb a tactic to
convince the buyer? Referencing back to the Chicken, is it how one lives that
helps determine organic, because the honeycomb is part of where the Bees live.
On that note, what if they added actual Bees to the honey, would a discussion
begin on whether the Bees themselves were organic or would it support the idea that
the honey was? Tying into the examples on wine, consider the process of
distributing honey. Does it just meet a standard before being placed in a
container or does it have to maintain that standard when it is sold? If something
is added to the honey, does that make it non-organic?
Produce seems like an
easier example that many can assume. Apples that come from a tree found during
a nature walk could be presumed as organic, but how would one name it as such?
With so many pollutants in the air and groundwater, could it accurately be
called organic? Is there a measure of chemical content that alludes to the idea
of organic if under a certain level? Apples that you purchase from a small
market-stand on the side of the road could be organic. The person selling them
to you could avoid using any chemical pesticides, could pick all of them by
hand and bring them straight to a consumer without adding the typical wax
coating that can be found on Apples at the grocery store. What if there were no
chemical pesticides used when growing the Apples yet there is a wax coating added
before they make it to grocery store? Does the wax coating alone affect the labeling
of the Apples?
The reality of a
meaning can sometimes begin to blur inside so many explanations from multiple
understandings or perceptions. From growing conditions to ingredients listed on
labels, from environments or production processes to marketing strategies in
sales pitches. Organic could also be considered a trend, but that does not
create a similar reaction from anyone. Narrowing down a unified explanation of organic
can be challenging with so many contexts. Everyone has their own thought on
what ‘organic’ might mean, but that does not conclude how everyone feels about
the term. It also does not gain a consistent response on what ‘organic’
actually is.
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